ICA Pidilite - Novelty Paints House, Ashok Vihar, new delhi

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Concrete Edge is shaped around contrast, where raw concrete meets crafted detail to create a home that feels both grounded and expressive. From leather-like wall panels with stitched detailing to switchable glass partitions that shift between openness and privacy, the design moves fluidly between strength and softness, connecting spaces through material and intent.
Across the home, each element carries its own identity while remaining part of a cohesive narrative. Metallic art pieces, textured surfaces, and layered finishes come together to balance structure with warmth, allowing the space to evolve while staying visually connected.
ICA Italian wood finishes support this vision by bringing consistency and durability across varied materials. Applied across panels, furniture, and walls, the finishes ensure that every surface holds its character while working seamlessly within the larger design language.
Surfaces: Console Unit, TV Unit, Walls, Side Tables
Finishes used: Acquabella Naturewood, Finezza PU Pigmented Matt
DM us to explore ICA finishes for your next project.