ICA Pidilite - Sarita Colour ZoneICA PidiliteINR
No G/3, The Grand PlazaaVIP Road, surat395007

ICA Pidilite - Sarita Colour Zone, VIP Road, surat

Authorised ICA Pidilite Dealer for premium Italian wood finishes in VIP Road, Surat, Gujarat

No G/3, The Grand Plazaa, Nearby Luthra Circle, VIP Road, surat, gujarat - 395007

09429089548
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1 Reviews (5)
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Contact us for Italian Wood Polish and Finishes

Products

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Finezza PU – Premium Italian PU wood finishes for refined furniture and interiors.

Finezza PU – Premium Italian PU wood finishes for refined furniture and interiors.

efdaad62-ddef-4761-81dd-b4c180f488a0Finezza PU – Premium Italian PU wood finishes for refined furniture and interiors.
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Finezza Acrylic – Clear, protective acrylic finishes with anti-yellowing performance

Finezza Acrylic – Clear, protective acrylic finishes with anti-yellowing performance

57a36f5a-995a-4870-9d34-2d6ddbda6ed6Finezza Acrylic – Clear, protective acrylic finishes with anti-yellowing performance
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Lucido (Polyester) – High-build, high-gloss polyester systems for a mirror-like finish

Lucido (Polyester) – High-build, high-gloss polyester systems for a mirror-like finish

b74a3387-5e82-43b0-aa78-d5ab4ae83d8dLucido (Polyester) – High-build, high-gloss polyester systems for a mirror-like finish
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Acquabella – Italian water-based wood finishes with smooth clarity and low VOC

Acquabella – Italian water-based wood finishes with smooth clarity and low VOC

2b91fd85-1d49-4ffc-a82b-8d062cd202a7Acquabella – Italian water-based wood finishes with smooth clarity and low VOC
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Creativa ( Special Effect) – Special-effect coatings for unique textures and artistic surfaces

Creativa ( Special Effect) – Special-effect coatings for unique textures and artistic surfaces

e96d32d3-b132-44dd-95bc-765e3bbf6d3cCreativa ( Special Effect) – Special-effect coatings for unique textures and artistic surfaces
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Tinte (Wood Stains) – Rich, even wood stains that enhance natural grain and colour

Tinte (Wood Stains) – Rich, even wood stains that enhance natural grain and colour

c9882701-db50-4783-882c-9b0f2c668d06Tinte (Wood Stains) – Rich, even wood stains that enhance natural grain and colour
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Average rating
5
★★★★★
★★★★★
Based on 1 Reviews
SARITA COLOR
★★★★★
★★★★★
24-03-2026
5 years

About ICA Pidilite

ICA Italian Wood Finishes brings fifty years of Italian expertise to India, shaped by a heritage of craftsmanship and advanced coating technology. Its finishes are known for clarity, finesse and artistry, trusted by designers and décor houses across the world. ICA Italian Wood Finishes has been part of India’s design landscape since the early 1990s. In 2016, the journey evolved with a 50:50 joint venture between ICA Italy and Pidilite Industries, combining Italian R&D excellence with Pidilite’s strong customer relationships and market reach. The manufacturing facility at Jambusar, Gujarat, established in 2019, made ICA one of the first brands in India to produce Italian wood coatings locally. Supported by ICA Italy’s culture of innovation and Pidilite’s trusted legacy, including the iconic FEVICOL family; the brand stands at the intersection of global craftsmanship and local insight, bringing world-class finishes to projects across India.

Frequently Asked Questions

  • Authentic ICA Italian Wood Finishes with expert guidance.
  • Reliable stock for architects, interior designers, contractors and homeowners.
  • Quality backed by Italian technology and Pidilite’s national service network.
Environmental factors, notably humidity and temperature, significantly impact the effectiveness of water-based wood polish. High humidity levels can extend the drying time of water-based polishes, potentially leading to uneven application or delayed project completion. On the other hand, low humidity may expedite drying but could result in quicker evaporation, affecting the polish's overall performance. Temperature also plays a crucial role, influencing viscosity and application consistency. Optimal conditions often involve moderate humidity levels and temperatures within the recommended range specified by the product. Adhering to these environmental guidelines ensures the water-based wood polish functions optimally, delivering the desired finish on wooden surfaces.
When using ICA Pidilite's water-based wood polish on antique or delicate wood surfaces, take precautions. Conduct a patch test to ensure compatibility. Apply sparingly to prevent excessive moisture and use a soft cloth to avoid scratches. For a mild formula to safeguard the wood's integrity. Follow ICA Pidilite's application guidelines.
Water-based finishes offer notable environmental benefits for wood applications. Unlike solvent-based counterparts, they contain fewer volatile organic compounds (VOCs), contributing to improved air quality and reduced environmental impact. The lower VOC content minimizes harmful emissions during application, creating a healthier indoor environment. Additionally, water-based finishes are less toxic, making them safer for both users and the ecosystem. Their reduced odour enhances the overall comfort during application. Overall, choosing water-based finishes aligns with sustainable practices, fostering a healthier, eco-friendly approach to wood finishing
Our water-based range – Acquabella Has Green Guard certified and has a low VOC content of 3-9% (compared to 50-70% found in regular solvent-based PU). This contributes to better indoor air quality and reduced environmental impact.
Our finishes create a protective barrier that shields the wood from Fungal Attack, Additionally, we have UV inhibitors that minimize the harmful effects of UV rays, Moisture Protection reducing fading and discoloration. They also help to maintain the stability of the wood by protecting it from  temperature variations, reducing the risk of cracking or splitting.
When choosing a wood coating for a specific project, factors such as the type of wood, intended use, and environmental conditions should be considered. Different wood species may have varying interactions with coatings, while the intended use (indoor furniture vs. outdoor decking) dictates specific requirements. Environmental factors like UV exposure and moisture levels also impact the selection. Carefully considering these factors ensures selecting a suitable wood coating that enhances durability, protection, and appearance for the specific project.
The different levels of gloss available for wood finishes, include high gloss, semi-gloss, satin, and matte. A high gloss finish creates a shiny and reflective surface, showcasing the wood grain with a sleek and modern appearance. Semi-gloss offers a moderate shine, while satin provides a subtle sheen. Matte finishes have a low or no shine, creating a more natural and subdued look that enhances the texture of the wood. 
Yes, ICA PU finish is designed to provide UV resistance, which is a crucial characteristic for preserving the colour and integrity of wood surfaces exposed to sunlight. The UV-inhibiting agents within the finish filter out and absorb harmful UV rays, minimizing the risks of fading, discoloration, and deterioration of the wood. Therefore, this quality significantly contributes to the long-term protection and maintenance of the wood's aesthetic, preventing the bleaching effect of the sun and extending the life of the wood finish, especially in areas exposed to direct or significant amounts of sunlight.
The key features and characteristics of ICA PU finish include:

  • Excellent scratch and chemical resistance, offering robust protection.
  • High clarity and a range of sheen levels from matte to gloss, enhancing the natural beauty of wood.
  • Superior coverage providing a smooth, uniform finish.
  • Good elasticity, making it suitable for various climates without cracking.
  • Easy maintenance and cleaning due to its tough surface.
  • Potential UV resistance to prevent fading and discoloration over time.

These features make ICA PU finishes ideal for both residential and commercial applications where longevity and aesthetic appeal are key considerations.
Polyurethane (PU) finishes are known for their excellent durability, resistance to water, chemicals, and wear, offering a high-quality protective layer for wood surfaces. PU finishes can be either water-based or solvent-based. They differ from other finishes like shellac, lacquer, or oil in their formulation and protective qualities. ICA PU finishes provide a tough, long-lasting coat that can range from matte to high gloss and are often preferred for high-traffic surfaces and commercial applications because of their robustness.